More than a coin: how Central’s challenge coins tell our story

At Central Electric Power Cooperative, the work we do every day matters—to our member cooperatives and ultimately to the people and communities they serve. While much of that work happens behind the scenes, one tradition offers a tangible reminder of our purpose, culture and shared identity: our annual challenge coin.

Where the tradition began

Central’s challenge coin tradition grew out of a desire to strengthen alignment and engagement across the organization. What began as an extension of project management efforts evolved into something more meaningful—a simple but powerful way to connect employees to a shared mission.

Over time, the coin became more than a token. It became a touchpoint—a way to reflect on where we’ve been, what we value and where we’re going.

What the coin represents

Each year’s coin is intentionally designed to tell a story. It reflects a theme, a focus or a guiding idea that resonates across teams and departments. Together, the coins form a visual and physical timeline of Central’s journey.

More importantly, each coin represents the people behind the work. It serves as a reminder that every role at Central contributes to delivering reliable, affordable power across South Carolina.

As President and CEO Rob Hochstetler puts it:

What we do matters to the end consumer. The challenge coin is a simple but meaningful reminder of that. It helps keep us focused on who we are, why we’re here and how we support the cooperatives and communities we serve.

Why it continues

The challenge coin tradition endures because it delivers something rare—high impact at a low cost. It reinforces culture in a way that is both visible and personal.

Coins are often displayed on desks or shared in conversation, becoming natural conversation starters. They help build camaraderie across teams, spark reflection and create a sense of belonging.

They also serve as a steady reminder of Central’s identity and values. In moments of change or growth, the coins help ground employees in a shared purpose—what Rob described as “a mantra” for the organization.

A growing collection, a shared future

From 2021 through 2026, each coin marks a chapter in Central’s story. As the organization continues to grow and evolve, the tradition helps bring new employees into the fold, signaling what matters and what it means to be part of the Central team.

Ultimately, the challenge coin is more than a keepsake. It’s a symbol of connection—between employees, across teams and with the members we serve.

Each coin carries a story. Together, they tell ours.